When to Add Bleed to Your Printing Files Posted: February 25th, 2013 in Brochure Printing,Business Cards,Printing in New York City,Rush Printing If you ask our pre press department what is the number one issue that they encounter with customer files they will tell you it’s no or lack of enough bleed on their print files. We have a wide range of customers in terms of their level of sophistication when it comes to preparing files for custom printing. We find that many graphic designers for our larger Fortune 500 printing customers generally know when to add bleed to a file but many of our smaller customers or customers from small business who are creating graphic designs on their own sometimes get confused as to what bleed is and when they need to add it to their design files. First a definition from Wikipedia ……. Full bleed is printing from one edge of the paper to the other without the standard borders. This is useful for printing brochures,posters, and other marketing materials. Often the paper is trimmed after printing to ensure the ink runs fully to the edge and does not stop short of it. Bleed is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Bleed ensures that no unprinted edges occur in the final trimmed document. It is very difficult to print exactly to the edge of a sheet of paper/card, to achieve this it is necessary to print a slightly larger area than is needed and then trim the paper/card down to the required finished size. Images, background images and fills which are intended to extend to the edge of the page must be extended beyond the trim line to give a bleed. At Influence Graphics we ask for at least an 1/8 of an inch of bleed to extend outward from where the final cut is to be made. It is essential that the image contained in the bleed area is a background image or solid color and not text or other foreground images that might get partially trimmed and subsequently appear cut in half. If you have questions about bleed on your next custom printing project call or email our customer services representatives and they’d be happy to answer all your questions. We are happy to answer all your questions about custom printing in New York City. With over 20 years of graphic design and printing experience we are a New York City printer that offers the highest quality printing available on our HP Indigo digital printing presses. Because we are digital printers we can easily accommodate those customers that need rush printing or overnight printing. Give us a call and let us show you how we can positively “Influence” your next digital printing project!