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Influence Graphics Performs Herculean Task for Domino

Posted: January 22nd, 2013 in ,,,,

As a company Domino Sugar has experienced tremendous growth over the past several years.  They had become one of the largest sugar producers in the world and a global organization after the purchase of several companies outside the US.   So Domino felt the need to develop a new brand that could be used to represent all the various entities of the company.  On January 21st  Domino Brands became ASR Group, a holding company for the various brands they own.  To announce the new brand ASR Group wanted to make a big splash with employees the day the new brand was announced.  ASR Group turned to Influence Graphics to make it all happen.  Over the course of a 3 week period Influence Graphics printed 323 lots of new business cards,   printed over 93,000 sheets of letterhead, printed over 25,000 envelopes of various sizes and shapes, printed 5,000 copies of their quarterly newsletter (which announced the new brand to employee)s.  In addition, Influence created 1,400 “brand kits” for managers at the company which comprised of a box containing their business cards, personalized letterhead, envelopes, note cards, a mug and a tin of candy (containing real sugar of course!), all branded with the  new ASR logo.

In addition, Influence Graphics produced over 400 posters that were distributed to over 29 locations around the world.  These posters took the form of both framed artwork (depicting photos of ASR’s operations as well as their new branding) and foamcore mounted lunchroom posters.  On the day of the new brand roll out every employee in the company also received a hat and t shirt with the new logo emblazoned on the front.

The job was a mammoth logistical undertaking to get all the various component produced and organized to be sent to each geographical region in time for the roll out.

During this same time frame Influence Graphics created a new web to print storefront for ASR Group which will allow employees around the world to order customized stationary online.

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