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Not all Digital Printing Companies in New York are the Same

Posted: October 24th, 2013 in ,

Digital Printing Companies in NY

Far too often, businesses that are looking for digital printing companies in New York to work with go into their search thinking that one company is just as good as the next. They shop around prices for 1,000 business cards or 500 flyers, and just go with the cheapest option they find. What’s the difference, right? A digital printer is a digital printer. But the reality is that couldn’t be further from the truth. And these are the same businesses that end up having to spend extra time, effort, and money on their printing when they receive a shoddy product that is delivered late. Then, it’s back to the drawing board, spending more time and effort searching for a new NYC digital printing company to work with.


Just like with most other vendors your business deals with, you should think of your digital printer as a long-term partner who will be there for you when you need them. And since we’ve already established that not all digital printing companies in New York are the same, it is imperative that you look for certain traits in a company before you decide to hire them to take on the task of producing your ever-important promotional materials. Here are some of the traits you should look for in your NYC digital printing company:


1. Longevity. Since you want to find a digital printing company that you can count on for years to come, looking for one that has been around in the community for a while is a good place to start. Now, that doesn’t mean that you need a company that has been around for 50 years. But it does mean that when you are searching through digital printing companies in New York, you should make sure the one you ultimately choose has been in business long enough to have successfully established the type of long-term relationship you are looking for with other business.


2. Wide-Ranging Product Selection. Just because all you need from your NYC digital printing company today is flyers and business cards, doesn’t mean you won’t need a banner and a box of brochures next week or next month. That’s why you should make sure to select a printer that offers a ton of different products and knows how to print them all at a high level. Take a company like Influence Graphics, for example. They have the experience and know how to print basically any product your business could ever need. Some examples, in addition to those named above, are: booklets, catalogs, direct mail pieces, signs, hang tags, calendars, labels, letterhead, folders, and much more.


3. Adaptability. This is another extremely important thing you should be looking for when searching for digital printing companies in New York. Having a digital printer who is willing to (and just as importantly, is able to) adapt to your changing needs is vital. What if you were just made aware of an important promotional event, and you need a bunch of new business cards and brochures printed for the next day? What if your business wants to send out direct mail pieces, but needs each one to be catered to the homeowner you are sending them to? What you need is an NYC digital printer that has the technology, processes, employees, and experience to work with you to make sure your business gets exactly what it needs, when it needs it, and at a quality level that’s extremely high.


If you are searching through digital printing companies in New York looking for the one that’s right for your business, you may want to check out Influence Graphics. And remember, not all digital printing companies in New York are the same.

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