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Interesting article in WSJ about one company’s experience with cut their direct mail advertising

Posted: January 14th, 2010 in ,

In a Wall Street Journal article this week there is a story about a company that decided to cut their spending on a printed direct mail campaign that they had been doing for years.  They thought they could move to electronic email to get their message out but found that their business saw a 25% drop in revenue which they linked (via customer feedback) to not having sent out the direct mail.  This is a message that we are starting to heard from some of our other customers here at Influence Graphics.  Seems that for advertising, the move to electronic messaging is not always well received by potential customers.  We have had several of our customers who last year abandon their printed promotional materials to save money  only to return to printed direct mail and promotional brochures after hearing from their customers that they do not want to receive this type of material in their inbox.  Print works!

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