Reach out and touch your customers with direct mail printing by Influence Graphics
Direct mail is the delivery of advertising material to recipients via the postal service. Direct mail is used by millions of businesses around the world to promote their products and services to potential customers. Direct mail is typically mailed to customers using a bulk mail permit which qualifies for a lower postage rate than normal mail. In 2003 43% of all mail in the United States was direct mail advertising. Because of the low unit cost of offset printing combined with low bulk mail rates the post office offers, direct mail advertising can be an effective way to reach out to large numbers of potential new customers. Although direct mail response rates can be low (industry average is around 2.61%), direct mail can deliver new customers to your business for a fairly low cost of acquisition per new customer. To increase the response rates of direct mail campaigns many businesses opt to incorporate variable data or personalization of the content in their direct mail pieces. Digital printing allows direct mail to be personalized as it is printed. Personalized direct mail may include printing the recipients name within the body of the marketing message. Additionally you may use demographic information about your potential customers to personalize the message or even the pictures printed. For example, if the direct mail piece is going to a women the images printed might include a female using the product being sold and the text would be written from a woman’s perspective. If a customer visited your business and you want to follow up with a direct mail piece you might include more detailed information on the product the customer inquired about. For example, if a customer visits a new car dealer and test drives a car the dealer might follow up with a brochure including more detailed information about the car that the customer expressed interest in. Personalizing or targeting direct mail can increase response rates significantly (double or triple standard direct mail rates).
Common Direct Mail Types:
Whether you opt for static direct mail or variable data direct mail, Influence Graphics is your source for direct mail printing in New York City.