Personalized Printing Offers Higher Response Rates
Influence Graphics offers variable data personalized printing in New York City. Because we are digital and don’t use static plates to print your documents we have the ability to personalize each and every copy of any document.
Research shows that typical response rates for regular static printed direct mail is well under 2 percent. With targeted, variable data personalization printing however, response rates can jump as high as 14 percent. As a direct marketing tool, personalized printing can deliver better qualified prospects and higher profits to your business. By using the demographic information you have on your prospective customers (age, education, hometown, gender, etc.) , we can develop highly targeted personalized brochures, postcards, newsletters and other direct mail printing that recipients will respond to. Known as “one to one marketing”, personalized printing creates one unique document for one individual customer, one at a time. Digital printing makes this possible because there are no plates required in the digital printing process. On our HP Indigo digital offset press, a series of lasers constantly create a new latent image on a drum for each copy of a document that is printing. That allows each document to be personalized. Whether it’s 100 or 5,000 copies each will speak directly to your potential customer and send a message that you are in tune with your customers.
Reach out to your customers, one at a time with personalized printing in New York City by Influence Graphics!
Give us a call at 212-354-6123 and see how we can positively "Influence" your next project.
Personalized Printing in New York City.... Influence Graphics is the best!
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